The Drum + NAF

The aim was to create pro bono work for abortion organizations and now, five months later, a powerful film for the National Abortion Federation has been released.

‘It’s Your Call’ features actor Kathy Najimy, known for her role in Disney’s Hocus Pocus, and many other women who detail their experiences of terminating a pregnancy. The hope is that these real-life experiences will reach potential callers, destigmatize abortion and provide an environment where information on safe abortions is accessible.”

AdAge + NAF

While Quirk created and produced the videos, it also enlisted the help of several agencies. Apollo Partners secured and donated media placements to air the campaign on connected TV and digital. Burns Entertainment enlisted and managed actor and comedian Kathy Najimy’s involvement in the campaign. Mophonics scored the music. Obviously managed social influencer activations. Thread Creative developed the campaign's overarching message and BerlinRosen handled PR.”

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A Eulogy for Dandelion

We knew retiring Crayola’s dandelion crayon would be a big deal. But we had no idea big. After garnering over a million impressions in a single week, the stunt also inspired this NYT piece.